What is the Color Code?

As thousands discover daily, The Color Code is a personal development system that is more accurate, simpler to understand, and easier to apply than any other tool of its kind.

Color Code uses a personality assessment designed to work from the inside-out providing critical insight to determine WHY you do what you do. Other personality assessments, based on current psychological theories, measure and analyze behavior to determine individual personality. They carefully study WHAT people do. However, behavior changes both over time and from situation to situation. For example, we are each taught how to behave in school, at home, and in the workplace. Consequently, analyzing and modifying behavior alone is a moving target with only limited value.

In contrast, the Color Code introduces the revolutionary concept of motive. Motive provides a far more accurate appraisal of an individual, going one crucial step deeper than simply observing a person's conduct. Driving core motive is innate and hence does not change based on circumstances. A person learns to behave in many ways but understanding what motivates or drives that behavior provides a far more accurate basis for analysis.

Originated over 30 years ago, Color Code has improved the lives of literally millions. The simple but profound concepts are easy to remember with the uncomplicated color designations. The four motive types are as follows:

Reds are the power wielders! Power is defined as the ability to move from point A to point B. Reds are about results and productivity. They bring great gifts of vision and leadership. Reds are generally characterized as responsible, decisive, proactive and assertive

Blues love to give of themselves to others. Intimacy, connecting, creating quality relationships and having purpose is what drives these people. Their natural gifts include quality and service. Blues can be counted on to be loyal, sincere, and thoughtful.

Whites are peacekeepers! Peace, or the absence of conflict, is what motivates a White. Clarity and tolerance are White gifts. Whites are also known for their qualities of kindness, adaptability, and patience.

Yellows love to have fun. The joy of living in the moment and doing something just for the sake of doing it is the driving force for these people. Yellows offer the gifts of enthusiasm and optimism. They are generally charismatic, spontaneous, and sociable.

Due to the growing popularity of the Color Code, it has been recognized on the Today Show, The View, in Entrepreneur Magazine, as well as, Leadership and Personal Excellence magazines, among others. Corporations, like Marriott, Nordstrom and Microsoft continue to enjoy the positive effects of the Color Code long after the idea was introduced and trained. Unlike the many training programs du jour that come and go, Color Code has true staying power.

Once you have learned the Color Code you will never see yourself or others the same again. The Color Code is your best hope for understanding how to make sense out of life's many relationship puzzles. Only Color Code can accurately explain WHY you are who you are and why some of your relationships succeed while others don't.

As you begin to understand this exciting program and the powerful concepts behind it, you will notice a drastic increase in the level of your life effectiveness and passion!